What is WhatsApp Marketing?
What is WhatsApp Marketing?
Blog Article
WhatsApp Marketing is the process of sending messages from a brand’s WhatsApp Business account to a targeted audience of customers for promotional purposes. It allows businesses to build a direct relationship with potential consumers.
WhatsApp Business messaging service allows companies to keep large groups of people informed about special offers, exclusive discounts and new product announcements at the same time.
While more traditional marketing UK WhatsApp Number List channels such as email remain relevant, we should not underestimate the potential of WhatsApp as a tool for brands’ communications and marketing activities.
A short explanation for this is a simple matter of convenience: mobile phones are always at our fingertips and never more than an arm’s length away. In fact, 80% of people visiting e-commerce websites do so from their smartphones; making channels like WhatsApp an increasingly attractive marketing channel as we approach the middle of this decade.

Additionally, WhatsApp has a 98% open rate and a 45-60% click-through rate, making it a highly effective tool for brands looking for new and innovative ways to increase customer engagement.
WhatsApp newsletters are messages sent to a targeted audience of customers with information that is relevant to them. For example, you can send people special offers, exclusive discounts, and new product announcements.
A WhatsApp newsletter works in much the same way as a marketing email, with the main difference being that users who WhatsApp Number Database interact with the message are taken to an individual chat with your business on the app; this allows for one-on-one communication between them and the brands they are interested in.
Deals and offers
You can use WhatsApp to send messages to customers notifying them of special offers and promotions that you think will be of interest to them. Merchants can personalize these offers based on special events such as holidays and birthdays, as well as annual promotions such as Black Friday and Cyber Monday.
Additionally, businesses can integrate photos and video messages specific to the sale period, allowing for a more original and eye-catching marketing style that helps create a sense of excitement about your brand; engaging directly with customers at key times of the year.